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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt, Stephen J. Dubner
Book Type: Paperback
Published: 18 June 2007
Publisher: Penguin
RRP:£9.99
Best Discount: £3.40 (34%)
Cheapest price: £6.59
Prices last checked: 07/01/2009 20:47:52
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt, Stephen J. Dubner
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Review:
This book first arrived in a blizzard of publicity back in 2005. Now 4 years on, it has been re-released in a revised and expanded edition with an extra 90 pages of bonus material (be sure to order the 336-page edition) consisting of newspaper columns and blog entries, along with a few corrections and an overall restructuring (the previous introductory magazine excerpts to each chapter have now been consolidated into a single article and moved to the back of the book).
I found Freakonomics to be an engaging and entertaining read, albeit a fairly light one. It doesn't set out to teach or champion any particular theory or methodology; it simply takes a handful of diverse real life scenarios - parenting, the Ku Klux Klan, crack dealers, cheating school teachers, Sumo wrestlers, etc - and examines them through the lens of incentives and rewards.
This is another one of those books that shines a light on the shortcomings of human intuition and the oft-exaggerated merits of 'common sense' (in particular, the sections on how to increase voter turnout, and how to discourage late arrivals, are intriguing).
Freakonomics probably doesn't quite live up to its hype as "a phenomenon", but it remains thought-provoking and fun nonetheless. Also important to its success: it is very easy to follow. No prior knowledge of (or even interest in) economics is required.
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