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The Art of Looking Sideways by Alan Fletcher
Book Type: Hardcover
Published: 30 June 2001
Publisher: Phaidon Press Ltd
RRP:£24.95
Best Discount: £8.49 (34%)
Cheapest price: £16.46
Prices last checked: 02/12/2008 02:25:40
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The Art of Looking Sideways by Alan Fletcher
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Pickabook
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Review:
If you search on youtube for "the art of looking sideways" you'll come across a 10 minute interview with the late Alan Fletcher. The man was clearly a visionary and apparently loved his Mac ;-)
If you're not into graphic design that much (like me) yet you're into philosophy or psychology, marketing or coaching, leadership or teaching or any other field where the human condition is front & center you'll still find lots of wonderful things in this book, if only by reading the quotes and the stories.
This book has been created by a discovering man, a collecting man and especially a listening and thinking man. He supposedly worked 18! years on this book. No wonder it's such a source of inspiration and insight.
I adore the 'chapters' on creativity and meanings. There are 72 'chapters' in total in this book, each covering a certain 'topic'. I prefer to call them 'mentalities'. Fletcher calls them '72 slices of life' and '72 slices of your brain'.
The two most genius properties of this book are:
- no two pages have similar layout
- you don't know what to expect when turning any page
Only buy this book if you want to discover. Fletcher was a designer but before one can design one has to discover. This book is a discovery by itself and it's filled with thousands of discoveries.
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